My pitch for this project was to design marketing materials for the
hypothetical movie Railhead based on the book by Phillip Reeve.
The
materials included:
The first thing I did was re-read the book and take notes, mostly on
the trains and characters, since I knew I would focus on them.
While
reading the book, I also did some sketches for the title, train, and
characters.
For the train ad I decided to make a more graffiti-like design, placing the characters at eye level to those boarding the train. Since the main design is very central on the train car, I added a horizontal line that wraps around the entire train featuring the tagline “The universe is waiting,” as well as several smaller designs that mimic stickers tossed onto the train. These have the title and release date on them in a more legible font than the main design.
My pitch included 2 social media posts for the time I had, but did sketches for a third in case I could squeeze in another. For these I decided to do a sort of countdown to the release of the movie with each character getting a day, inspired by some of Studio Trigger's promotional material.
I wanted to get a sci-fi feel to them by adding some glyph designs to the background but I didn't want to use random glyphs. Originally I tried to put the character names in a display font in the background, these looked too distracting and didn't fit with the rest of the design. I began looking at constructed scripts, I found a few vertical scripts on the website Omniglot and chose to use Geolmgeul, an alternative way to write Korean made by Heesu Kim. A vertical script like this, that connects the characters, looked much more cohesive and fit the space much better.
